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[Chinese shoes Network - brand observation] is the time to learn what UnderArmour (hereinafter referred to as UA), which the company not only in the United States defeated Adidas, also outperformed the stock market, Nike. Headquartered in Maryland UA, is the second largest sports brand manufacturers to produce tight sportswear started. According to data provided by brokerage SterneAgee and SportScanInfo, the first eight months, UA sales grew 20% to reach $ 1.2 billion, for the first time exceeded Adidas (sales of $ 1.1 billion, compared with last year fell by 23%), becoming the second US sales sports brand. $ 1.2 billion in sales figures, although far less than the $ 8.9 billion the same perio cheap jordan shoes for men d of Nike, but UA stock price over the past three years, the growth rate is twice that of Nike. Even in the S & P 500 stocks, as of August 40 best performing stocks in, UA also with 57.85 percent gain in third place, the performance of the consumer goods industry to become the most attractive stocks. UA, founded in 1996, the football star-turned-founder and CEO Kevin & middot; Planck (KevinPlank) was the creation of the brand's purpose, just to create a satisfactory performance of professional athletes make tight sportswear. Since then, the company also does with professional and high-tech products in the US market, many sports brand stand out, particularly sought after by professional athlete Retro jordans for sale s and young people, high coverage in the gym (especially fitness coach), and US President Barack Obama is a fan of it. As an American brand, UA influential in young people, especially college students in the United States. In the US campus, wearing a pair of sneakers UA, pedal than Nike, Adidas cool thing. This is largely due to professional athletes star effect and word of mouth. UA first impressive appearance, is by the famous American football team the Oakland Raiders players Jeff & middot; George (JeffGeorge) wearing boarded the "USA Today" (USAToday) headlines. Today, UA's spokesmen have "Olympic eight gold king" Phelps, America's Sweethearts Lindsay & middot; Vaughan and NBA guard Steve cheap jordans for sale mens & middot; Curry. This summer, Nike compete with Kevin & middot; the most expensive in the history of Durant endorsements shootout, although the ultimate defeat, but the UA in the overseas market visibility has improved. However, Chinese sports brand consumer awareness is still very limited UA. Compared to Nike and Adidas global distribution, sales UA is highly dependent on the US market. Currently, 94.1% of its revenue comes from the North American market. Expand the international market, the pace of the company can be described as slow. In China, until April 2011, UA was in the Grand Gateway Plaza opened its first store in China. Up to now, its stores in China, only 18 of these stores have op cheap foamposites ened in the basic tier cities in China? Commercial landmark building. by the initial product - the influx of T-shirts sweat row after opening the market today, UA's product range has been expanded to include shoes, sunglasses, including various types of sports equipment. The company had had a number of technology companies temperament, UA released a fitness applications software MapMyFitness, and the fabric of implantable wearable device Armour39. In July, South Korea's Samsung Electronics Vice Chairman Lee Jae-yong and UA executives meet in Seoul, and expressed the hope that with the latter in partnership in the development of wearable products to fight like Apple and Nike, these companies mi Cheap air jordans for sale ght alliance . 2013 ??, UA's sales increased from $ 17,000 the year established, grew to $ 2.3 billion, the stock market valuation of more than 9 billion US dollars. Sports apparel product revenue accounted for in the income structure in the UA has been over 75%. The tight-fitting sportswear brand gained 70% market share, and in basketball, soccer, rugby, running and other sports fields have launched a professional equipment. UA performance on a treadmill clothing especially prominent, this category also sell its full line of products in the best category. In American professional sports market contain sports shoes, UA now accounting for 31 percent, accounting for 36% of Nike behind. UA's pe Retro jordans for sale rformance is bound to lead to Adidas counterattack. The latter cut in mid-2014 report, the annual sales of 17 billion euros for 2015 expectations, management hopes to break the status quo on the US market in the football business to accomplish something only you can have in football, baseball and basketball business better performance. 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