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Nike and Adidas inspired & nbsp; & nbsp; & nbsp; steeped planned many years of Yeshuang Quan, naturally unwilling to live a low-key and calm ANTA day. & nbsp; is from Anta introduce Yeshuang Quan started business development ushered Anta first leap, Mr. Gao Renye eventually help lead Chendai thousands Anta Shoe Company. In fact, brand marketing for sports shoes, and not as complex imagine, as long as the open world leader in sports - Nike, Adidas corporate history, do a simple, rough idea, we We can get some simple and feasible marketing, branding methods. Nike, Adidas brand creation, thought-provoking, it is worth learning from. 1926, the German shoemaker, obsessed Amateur Athletes Adidas. Dassler created Adidas. In 1948, as domestic accidents, the company split into two, one of which is now Adidas, another PUMA is the world's leading companies - the two companies are homologous, a lot of people love these two brands, Consumers know that this relationship does not have much Retro jordans for sale . Adi. Dassler is a "technology crazy", keen on innovation, technology, quality of entrepreneurs, inventors and track and field athletes. Founder of the focus on product innovation, while at the Adidas specializes in marketing, is his eldest son, Horst & middot; Dassler. Horst & middot; Dassler great marketing talent, he pioneered the brand and athletes, sports teams, major events linked to the creation of a sports "pyramid" marketing model, has praised. Under his leadership, adidas and the Olympic Games took place for a long time, closely linked - as early as 1928, the Adidas products will appear in the Olympic stadium. Cumulative long Olympic marketing, Adidas With the global sporting event, far-reaching, effective, widely spread the brand. Phil. Knight and the University of Oregon track coach Bill. Bowerman, in 1964 created the Blue Ribbon Sports Products Inc. (formerly Nike), business is the import of cheap sports shoes from Japan for sale in the United States. By means of a cheap jordan shoes for men n accurate grasp of the rise of the United States jogging craze, Nike achieved rapid rise. Phil. Knight noted that "in my eyes, like marketing with sociology. Nike has done the most successful is the interpretation of what people are doing now, and where their interests, but we also reached all we had a great honor idea. "" Nike "brand building and promotion, dig sports spirit, sincere emotional communication, understand me, and won the hearts and minds of many consumers worldwide. Nike's success supported kernel is the same with the world-renowned Toyota TPS "asset light operating" mode, the manufacturing and retail outsourcing, itself only focus on R & D and marketing. Under the guidance of this model, Nike put a lot of manufacturing to developing countries at the same time reducing capital investments, reduce product costs, help Nike rapidly grown into a world-class sporting goods leader, showing the strength of the business model. Thanks to its unique Nike, violent, intense pe cheap jordans online rsonality of sports stars, created the "cool" image. In the first 20 years of Nike created, his spokesman extensive use of tactics, according to statistics there are about 2,000 athletes and Nike signed. 1983, Nike suffered a bottleneck in the development. Jordan endorsement, violent ads, "Niketown" stores, to achieve a new round of NIKE approximate crazy metamorphosis growth. achievements of world-class athletes world-class brands, Nike finally validated in the body. 1984, Nike spent a great price, and Jordan signed a five-year contract. The history of the most outstanding basketball player, with perfect skills and character to conquer the whole world. The influence beyond national borders, sports athletes themselves, the achievements of Nike. Nike's Michael Jordan, demonstrate the effectiveness of celebrity endorsement strategy. In 1988, Nike launched the "JUST DO IT" ad campaign, "JUST DO IT" became one of the world's famous advertising slogan. In 1992, Nike Chicago opene Cheap air jordan 12 for sale online free shipping d its first "Niketown" stores, in fact, in recent years the rise in China's super flagship store. In this way, Nike has been the world leader in the sporting goods industry. After Nike achieve peak sales of $ 9.6 billion in 1998, began to decline. Knight, one of the founders 99 years back, by rebuilding the management team, strengthening supply chain systems, expanding product lines, the acquisition of brands such as strategy, Nike regained vigor, continue to lead the global sporting goods industry. Nike founder Phil & middot; Knight had domineering and conceited to think: "I wanted to defeat Nike, the only way is to comprehensively and accurately imitate us, and then identify the different break points in all." so, just look at their corporate history, celebrity endorsements such brand strategy or practice, it is bland. Anta company will soon enter, Yeshuang Quan began to give his boss Available from Nike, Adidas brand creation, management, transformation, take off the case sto Cheap air jordan 12 taxi for sale online free shipping ry, celebrity endorsements nature is one of the key contents. Yeshuang Quan believes that his boss will take some time to slowly come to accept his ideas. There are two reasons: First, with respect to his boss that he only "old fox", for marketing, brand is also relative lack of knowledge; second is the way of brand endorsement strategy, requires huge financial support. According to related statistics, Anta in 1997 sales of about 50 million yuan, the profit margin is only between 5% -8%, limited profits. Unexpectedly, Yeshuang Quan's case, smart, studious Ding Zhizhong gave great inspiration. After a few nights, they continue to discuss and even argue, that is in the running. Perhaps, it is the most make planners Yeshuang Quan excited for some time. Inspired by, Ding Zhizhong slowly realized, celebrity endorsements, sports marketing for sports brands to create, enhance the role and significance of major operations. He decided to imitate NIKE, ADIDAS practice, hire a sports star to cheap jordans for sale endorse Anta. Their newly born idea is, make a sports world champion. Ye Ding Zhizhong assistance to start a new adventure. With direction, a pleasure to work fast. So Ding Zhizhong began to frequent the sports sector to friends inquire, consulting, in order to choose a suitable Anta sports stars. In a lot of friends with the help of ANTA and Sports Circle contacted. When asked about the body Zheng Wang Qi, general manager of advertising time, there has been an important opportunity. Wang semi-serious, half-joking manner and recommended a slight Ding Zhizhong looks somewhat similar sports stars, is a world champion to him. Everything seems orderly manner, until one day, Ding Zhizhong and ??? said, "go! on Beijing tomorrow!." If instead shocked Yeshuang Quan? Anta corporate history, the most critical of another figure, upcoming stage.Able in 2014 Spring Fashion Week preview next season's popular models, such a good chance, how can you miss? 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The current " Safari" the color matching Air Trainer 1 Low can be pre booked through the Titolo and will be available on April. Interested friends may wish to pay attention to. source: HYPEBEAST universal match color / New Balance 2014 spring ML999 new color series designers don't note / Shigeki, Fujishiro, x, Adidas, Consortium, Stan, Smith, Play cheap foamposites , don't note series review last article: Universal match color / New Balance 2014 spring ML999 new color series next article: designers don't note / Shigeki Fujishiro x adidas Consortium Stan Smith Play do not note series recently released Nike Air Max 95 Sneakerboot classic shoes innovative design released foot photos. This pair of shoes for winter use will be designed to join the shoe design, and at the same time, all black design is also very suitable for the bad weather in autumn and winter. 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